Be inspired by the success of hip-hop culture
Hip-hop is the most important pop cultural trend of our time. Rap dominates the charts, streetwear and sneakers shape fashion, and billion-dollar companies emerge from hip-hop culture. The significance is immense: hip-hop is self-empowerment, the overcoming of classism and racism, an offer of identification to millions.
Phillip Böndel and Tobias Kargoll show how the techniques and mindset of hip-hop culture can be used for personal and entrepreneurial success. On a journey through hip-hop history from its roots in the USA to the present day in Germany, it becomes clear what the culture’s success is based on.
The stories of scene greats such as Specter (Aggro Berlin), Elvir Omerbegovic (Selfmade Records), Kool Savas and Raf Camora, but also Banksy, Virgil Abloh, Karl Kani, Achraf Ait Bouzalim and Kanye West illustrate the secrets of hip-hop culture’s success.
Authors: Phillip Böndel, Tobias Kargoll and Amadeus Thüner
Extent: 330 pages
Size: 315 × 230mm