Snipes, one of the biggest streetwear stores in Europe, hired us to design and create a highly limited special packaging for the release of the Nike Blazer Mid ’77 Vintage. The challenge was to find a theme-specific packaging that is perfectly fit for “sneakerhead couples” and can be individually equipped.
As you can’t miss the fact that our special boxes were inspired directly by our love for sneakers. Inspired by the typical shoe box, the Blazer comes in, we chose to make those exact shoeboxes but in heart shape. Obviously filled with lots of sneaker love.
By going old fashion valentines way, chocolates were a must. Taking those pralines and getting them branded gave it the special cherry on its top. in full Snipes fashion it needed to be orange, so we did that in the best possible way, by coloring it super old school by hand.
The Nike Blazer which is the true centre piece of our packaging is inspired by old school Nike Basketball, but is, to be honest, one of a coolness factor since decades. So our result had to be worth it.