When our friends from Asics asked us to create a special box for the release of the cooperation with the Berlin fashion brand GMBH, we honestly had to find out who these GMBH guys and girls are. Words like avant-garde and sustainability kept appearing. What was particularly interesting in our research was that the brand GmbH was only founded in 2016, but is already an integral part of the European fashion world with its own runway shows in Paris and Berlin.
To cut a long story short – Our task for the conception and implementation of the strictly limited special packaging for the release event in Berlin’s Voo-Storewar was to think the sustainability concept of GmbH through to the end and to take the current collection into account. Accordingly, our implementation was particularly reduced and with exclusively recyclable materials.